Good times of businesses are gone. Now we are in the hardest time sphere, where the word makes or breaks it is legitimate. Covid, lockdown, quarantine and other associated “bad news” follow up showed us that the only way to survive is “online”. Markets offline will be more expensive and unaffordable & going out and getting required stuff is becoming a bar for a large section of society those who want to survive. Thus, online market stores are growing sporadically and staying in the competition is not so easy now.

Staying in the queue of first 10 is now becoming easy with PPC and other digital ads with Google partners but the real essence still remains in organic support. But investing in SEO is still expensive so to be in the competition and investing in content or blogs can be beneficial.

The importance of blogging in various online activities including business has become well established in the last few years. Maintaining a regularly updated blog on a business website is now considered to be an extremely useful exercise. It gives multiple advantages. Some of them are as follows.

• 1) You will get an additional opportunity to showcase your product or service to the people visiting the site.
• 2) It will allow you to create additional pages on the site. There you will be able to use the target keywords. This will increase the number of times; those words occur on your site which is helpful for SEO purposes.
• 3) A blog will create the opportunity of incorporating more unique content in the site that you cannot usually put on the main pages of the site. Presence of more content may bring in additional web traffic.
• 4) People have a tendency of staying attached with a good business blog. They will prefer it more than a page related to sales or pricing tables. If they find useful or interesting pages they will share it with others, giving you more exposure.
• 5) Keep your customers up to date about the products and services without having to change the website’s main content.
• 6) Regularly send out a link to the business blog rather than an email newsletter. If people end up on your site, there is a high chance; they will look around at the things that the site offers.
• 7) A blog will add a kind of a personal touch to a website. Here you can interact and share directly with your customers outside of the official functions of the main pages. It helps to build up a bond between customers and a company.
• 8) If you add the option of adding comments into the blog then your customers can easily and quickly get in touch with you. Then you can ask for feedback about your product or service as well as suggestions for the future.
• 9) To handle blogs, you will not have to be a technical expert. You can ask the website’s developer to add a blog plug-in with any popular blogging platforms. After that you can add and update posts quite easily without the need for technical skills.
• 10) A popular blog attracts outside attention. A well-known blog is often considered to be an authority on selected topics. This could lead to media attention or attention from other well-known bloggers. Both of these events will ultimately promote the site in a positive light.

Even If you are not confident about your writing then you can always hire the services from a provider of online writing. They are experts and have amassed experience in writing blogs related to business. They will be in a good position to assist you while you try to utilize a blog for your website in the best possible way. Keep in mind mainly three things while using a blog- stick to your original area, be regular with your updates and keep up with the latest happenings in your field.